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We are seeking a results-driven SEO Specialist to improve our online visibility, drive organic traffic, and enhance search engine rankings. The ideal candidate will be responsible for developing and implementing effective SEO strategies, conducting keyword research, optimizing website content, analyzing performance metrics, and staying up to date with search engine algorithm changes and industry best practices.

Key Responsibilities

Search Engine Optimization Strategy

• Develop and execute comprehensive SEO strategies to improve organic search rankings and website performance.
• Conduct website audits to identify technical, on-page, and off-page SEO opportunities.
• Monitor and adapt strategies based on search engine algorithm updates and industry trends.

Keyword Research & Content Optimization

• Perform keyword research to identify high-value search opportunities.
• Optimize website content, landing pages, blogs, and metadata for targeted keywords.
• Collaborate with content, marketing, and design teams to create SEO-friendly content.
• Ensure content aligns with user search intent and business objectives.

Technical SEO

• Conduct technical SEO audits and recommend improvements.
• Optimize website structure, URL architecture, internal linking, crawlability, and indexation.
• Monitor and resolve issues related to site speed, mobile usability, broken links, redirects, and duplicate content.
• Implement schema markup and structured data where applicable.

Off-Page SEO & Link Building

• Develop and execute ethical link-building strategies to improve domain authority.
• Identify backlink opportunities and monitor backlink profiles.
• Manage outreach campaigns and partnerships to acquire high-quality backlinks.

Analytics & Reporting

• Track, measure, and report on SEO performance metrics.
• Analyze website traffic, keyword rankings, conversions, and user behavior.
• Prepare regular SEO reports with actionable insights and recommendations.
• Monitor competitors’ SEO activities and identify growth opportunities.